Tips to make your App rank high in App Store and Google Play Store

App Store Optimization


Ranking higher is everyone’s dream, especially when you are in the cutthroat competition of mobile app Development.

To be honest, it isn’t really easy to get there, there are a lot of elements which could get you there, many mobile app development companies use these elements for App store optimization and actually improvise them to do better than the competition.

So before we know what makes you rank high, let’s discuss about things that are keeping your app from ranking high.

Well, you might’ve come across a lot of blogs or articles suggesting to use the relevant key words, before launching an app you need to make sure you are targeting the right key words.

This is the only reason most of the higher ranking apps are where they are, whether it’s on App Store or Play Store.

And there are a lot of apps with relevant keywords and still did not rank high, making you wonder what went wrong there?

Have you ever analyzed the keywords ranking post your app launch?

Well analyzing and researching the keywords is not a one-time process, it just doesn’t work that way, it is an ongoing process.

Because the app store’s search algorithm changes from time to time depending upon the user searches.
new applications will be published each day with the same keywords that you have also used, which changes the ranking strategies.

Also if your competitors are changing or updating their keywords they are definitely way ahead of you in terms of ranking.

So you know what you should be doing now, you need to boost your app’s ranking, it is vital for you to keep testing and experimenting with keywords on regular basis.

World Class Mobile App Development 

Ranking and Positive reviews
This is one most reason for your application not ranking high because they don’t have enough positive reviews and ratings.

Ratings and reviews are not just for sales purposes but also essential for ranking, for ranking high in an App store, it is not just sufficient to have abundant reviews, but freshness and relevance of ranking also play an important role.

Your app could be failing to receive any reviews or even if you receive any review it could be negative, in both cases, it will harm your ranking.

How do you overcome these cases?

If your app is failing to receive reviews only whether positive or negative, the best thing you can do is Ask! Encourage your app users to leave reviews, send in notifications timely to drop a review or rate your app, and yes don’t be annoying.

Okay! So what if you get a lot of negative feedback?

According to a survey, more than half of the single or two stars are because of the performance issues, now you know what to do.

Increase your performance, fix the bug issues and release a glitch-free update.

Fixing them could get your users to change their mind. Ask for a new review after an update, a new positive review from those same users will lead to higher visibility and higher ranking in app stores.

Right name!
It may not sound important, but I know you must be thinking if I’m being serious.

Damn, right I am! Your app’s name plays a key role in your app’s ranking.

It’s the first thing app store’s search engine takes into account when a user enters a search query.

This requires your app title to incorporate a dominant keyword which has a low level of competition, doesn’t mean you choose a random funky name, you need to have a high level of relevance with the subject of your app.

Let me tell you this, apps which have a title including keywords rank 20% higher than the ones which don’t include keywords.

You know what you can change your apps name and but don’t do it often, once is what I recommend or maybe twice if you still didn’t get success.

And yes don’t forget to leave a notification or an email for the already existing users.

Including keywords in your app name will improve its visibility in app stores which in turn will perk up your downloading rate and if more people are downloading your app, your app store ranking will significantly improve.

Now! Let’s get back to how can you improve your ranking.

One of the important things to do is to get your app indexed, how do you do that?

Google App indexing is a system that allows you or a user to click on listing in Google search results into apps and their Android or iOS smartphones.

Although the word “app” can include web-based applications offered as a service, most people think of apps as mobile applications that people download and install. Google understands that.

As a result, Google now includes an “app Pack” at the top of the mobile search results. You can see it if you open up the browser on your smartphone and search for example a “Dating App”. And the results are shown as below.

App Store Optimization


The app pack will include between one and six apps. If more than six apps match the search query, Google will display an arrow at the bottom of the pack so that users can view the rest of the results.

Google offers a good amount of info about each app in the pack, in addition to displaying the app image and title, the app pack also shows the app rating and price.

Users who click on the app square are taken to the store where they can download and install the app.

The app pack knows whether it has to redirect to the Google Play store or the iOS app store.

Another factor which plays a major role in higher ranking is the ASO.

ASO is App Store Optimization, clearly, explains why it’s so important.

So how to do an app store Optimization?

Basically, ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. Higher your app ranks in an app store’s search results, more is the visibility of the app to your potential customers, as simple as that.

The goal of ASL is to drive more traffic to your app’s page in the app store, so the user can take a specific or desired action on it, which is obviously downloading your app.

ASO is important for your app, as SEO is a website. More exposure you get more downloads you would be having at the end of the day.

As your app store optimization guide, here are some tips for improving your ASO.

There are two key factors

One is the Title
We’ve already discussed that a keyword in your title will always give you more chances of ranking higher, so you need to keep that in mind while naming your app.

And the other is Keywords

Yes, from the title to the description to the content in your app, keywords as very important in ASO, it could be either Google Play store optimization or iOS app optimization, keywords always play an important role, as mentioned earlier keep updating them it’s not a onetime thing.

Secondary factors for ASO are

Total no of downloads

Now that our gut feelings been proven with data, what can you do to get more downloads for your app Improving your ASO is a great place to start.

Since we are already on it, beyond that it is about marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.

Ratings and reviews

We have already spoken about strategies to improve app ratings and reviews earlier; I’m not going to stretch much about it again.

Alright! Now that you know what is ASO, time to know the tools used for ASO.

Before we do that, you need to know the different functions of ASO tools.

Keyword Trackers

Keyword trackers do what their name suggests yes they track the performance of the keywords which are trending on top apps and web pages.

ASO companies track your set keywords, when they’re used in app store pages and how those apps perform.

Most of these platforms i.e. ASO companies, suggest you the correct keywords to be used in your app based on what the current trends are.

App Store Data Platforms

There is a lot to ASO than just keyword optimization, ASO companies are trying to make sense of the mass of data that comes out with iTunes and Google Play.

From reports on the top new apps and how they got to the top to tracking user reviews by app version, the tools offered are extremely useful.

Some of the platforms also have a free level to their pricing plan so you can try before you buy.

What are all the ASO tools available for us currently?

I am listing some of the best tools used by the top ASO companies, in giving the best results. Mind you the list is not in the ranking order, rather it’s just a random list of the best ASO tools.

• App Annie
• SensorTower
• SearchMan
• MobileAction
• AppTweak

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App Annie
App Annie is one of the most popular ones in this list, not that other are popular but this tops in every developers list, it is an app analytics and app market data platform for developers and marketers.
It delivers the most trusted app data and insights for your business to succeed in the global app economy.
Features: Key word tracking and competitor tracking, advanced search filters, and also analyses keyword rankings.

Availability: Google Play Store and iOS App Store.

Price: Free on both platforms, but you need to subscribe for premium features.

Sensor Tower is a leading solution for mobile marketers, app developers, and industry analysts who demand competitive insights on the mobile market economy, the app store optimization tool’s accurate data and tracking functions help improve your app’s visibility in the app store, while the keyword translation feature translates your keywords into multiple languages to increase your app downloads in other countries.

Features: it’s features include app ranking, keyword optimization, keyword translation, download and revenue estimation and also competitor tracking.

Availability: Available on both iOS and Android platforms.

Price: starts from $79 onwards.

Search Man
Search Man offers a self-serve big data tool to help developers boost their app’s visibility in app stores. It helps you get data-driven keyword suggestions and push updates to improve search rankings and increase downloads and quick get a sense of an application’s discoverability from the search visibility score.

Features: It offers features like track search rankings, discovers and optimizing keywords, check visibility scores, access app market research for free.

Availability: Available on both iOS and Android platforms.

Price: Basic options are free and options like ASO tool start from $25 per month.

Mobile Action
Mobile Action offers options like getting competitor rankings, app download and revenue insights and makes informed ASO decisions to increase your organic downloads.

Features: User-friendly dashboard, competitor tracking, and recommendation actions

Availability: Available on both iOS and Android platforms.

Price: App analytics is free and options like ASO tool start from $39 per month.

App Tweak
Apptweak is an app store optimization platform that helps developers increase their app rankings and downloads and delivers ASO recommendations through personalized app marketing reports to help you boost the number of downloads of your app. And, you can optimize and localize your keywords in six languages including English, French, Dutch, German, Portuguese and Spanish.

Features: Personalized reports, support for 60 countries, Keyword selection, and competitor tracking and comparisons.

Availability: Available on both iOS and Android platforms.

Price: they provide a free trial for a week and services start from 29 Euros per month.

Let’s dig a bit into the details, shall we?

So, how do you optimize Google Play Store listings for ASO?

A perfect way to Optimize Google play is? Yes, it’s the Keywords again. Since you’re already aware of it let’s just skip this part. But improving conversion rate to install your app and drive organic downloads also play an equally important part in optimizing Google Play Store.

Okay! Let’s just take a close look at the anatomy of the perfect Google Play Store optimization listings:


A URL is a first and foremost thing you need to think about because once set, you cannot modify it later. In Google Play Store, same as in the Google web search, keywords included in the domain/URL act as a strong ranking factor for app search.

 app store Optimization

It’s quite visible in the picture how keywords in the URL help pop up your app right on top.
Name of the Developer

The developer name will also help your app rank higher. Besides that, Google favors apps from a developer with a positive history and ranks them higher on searches.

There is a simple tip you need to follow, try adding keywords in the developer name, for example: “#DeveloperName: Keyword + Keyword”.

how to do an App Store Optimization

Title of Your App
The title of your app in Google Play Store is another important ASO on metadata factor to keep in mind. It affects, above all, the search results, but as well the conversion rate to install.

50 Characters are allowed to write a title in Google App Store, so you need to use them wisely.
• Keep the brand name short
• Make it easy to spell and easy to remember
• Include short and most relevant keywords.

Use these three rules while writing your title you are good to go!

And also you need to remember that you can add one title in each language to localize your app. Don’t ignore localizing your app title. Apps can be accessed globally so your app could be a great success in one country and may not be the same in other.

Let me give you some templates for titles.
• Keyword – Brand
• Keyword: Brand
• Brand: Keyword
• Brand – Keyword

Learn more about the coolest Mobile Analytics Tools

App Store Optimization

Short Description and Description

Let’s start with the short one, it should be eye-catching of course and the secret is it has a strong effect on the ASO in keywords ranking and conversion rate.

80 characters are allowed for the short description, so you need to be wise in choosing your words for description. Using of core words related to the app is definitely a plus point, use keywords describing the best features of the app and an emoji will always catch an eye.

App Store Optimization

The description part is definitely most important because it is an on-metadata factor that is responsible for search and conversion. In this field, you have to include all the keywords of your app, combined with a powerful Call-to-Action.

The description serves the purpose to improve your app’s position in the Google Play Store search algorithm, so it has to searchable. And secondly, it helps to convince your potential users to install your app, so it has to be actionable.

Google has given more than enough characters to write about your app, a 4000 words description will fit all the keywords you want to for sure. Unlike iOS, Google indexes all the content of your app description and it helps with ASO.

App Description

The Icon is equally important when it comes to visually attracting a user, actually, it is the first visual impact that your app will have to the user.

An essence of your application. Right after making the search, the first thing which gives identity to your app is the ICON. You need to have an Icon which makes the users want to click.

A striking and eye catcher is what you will be needing and nothing more to be said on this
Below are the specifications for the icon on Play Store.
• 32-bit PNG
• Dimensions: 512px by 512px
• Max file size: 1MB

Icon - ASO Tips

Feature graphic
A feature graphics could be a video or an image which will play an important role in your conversion rate.
Generally, a game or a video streaming app contains video as a feature graphics displaying the key features of the app, you can add a picture which is already available on YouTube or adds a video file directly.

App Store Optimization Guide


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Like the icon and feature graphics, the screenshots don’t affect the search algorithm, but they do have an impact on the conversion rate to install your app.

Screenshots show the internal look of the app and its best features and highlights, it is then up to the user to decide if he wants it.

A maximum of 8 screenshots are allowed to display, which I think is a decent number.

Here are a few screenshots from SoundCloud displaying their best features in the app, one of the best music apps available right now, and one of my favorites too.

Screenshots Apps

The screenshots above are of two different pages, but see how they join to make a cool single page structure.

If your app is not doing well, it’s time to re-evaluate it. Surely optimization is a time taking process but it will only benefit you at the end of the day, consider all of the points mentioned above and using the tools mentioned will surely be a help. Happy Optimizing folks!

NMG is a great place to get your dream app into reality, do check out the portfolio which has a number of successful apps which are live on both iOS and Play store. Make sure you contact them.

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