User Interface Design
We assign experienced and certified designers, best suited to your business and industry needs, to create high quality designs aimed to convert. From web design, software design, mobile design and responsive designs, we provide all user experience solutions needed to create amazing products. A user interface is not just about aesthetics but about how the customer uses it and how well it works on the devices they use. With a comprehensive design process that starts with information gathering and ends with an easy to use interface – NMG creates a native experience for content delivery
NMG has been designing innovative custom software since 2008. We have created clean design experiences for software for over 300 clients from a diverse set of industries including education, ecommerce, music technology, consumer electronics, entertainment, financial services, and more.
Our artist side understands the difference between a good software and a bad one – which is usually the quality of its user experience (UX). A good UX is what separates successful businesses from unsuccessful ones, and to achieve this, we consider UX to be an essential component of product strategy.
From static layouts to interactive prototypes, we design it all. Suggest changes/feedbacks to your design with a click of a button and interact with the designer directly — no previous conversation syncing required. Preview your prototypes, complete with transitions on devices, then share your fast feedback with the team.
Our mobile design builds up on the concept of simple and effective designing, which means keeping content and interactive elements to a minimum, which in turn keeps the user at ease with the product.
By showing organized information to improve user retainability, reducing clutter to improve comprehension and adding more visual weight to the most important element on the screen, we create mobile designs for the present day user who only want, what they need to know.
Designing interactive elements that are familiar and predictable is another important aspect of a good design. When users know that they can take a second look at data they’ve provided or options they’ve selected, this allows them to proceed with ease.
WHAT CUSTOMERS SAY
“We worked with NMG to produce an entirely new website with significant creative development. Team did an outstanding job and were very professional working through the details of getting the features right. We are very satisfied with the overall look & feel of the website. Team was always available for consultation and responded very well! Great job!”
Ready to learn more about our work?
Check our design work and learn how our skills can make your products better.
Our Collaborative Design Process
Effective web design is a process to design clear and intuitive layouts with the help of team & client communication
You hold an invaluable amount of information, and we are here to listen.
Design kickoff meeting: Designers are in all early meetings, fully prepared with their analysis of the questionnaire already filled by you before the meeting and have everyone discuss together.
Ask questions: Detailed discussion of things you like or dislike with proper explanation and a reason – understanding why in the context of the design principles or brand strategy. For example, “This typeface works because it feels friendly and we want our website to be approachable.” instead of “ I hate green”
Break down Client Feedback: Interpret how the adjectives and themes, our designers discovered, translate into your brands design principles such as balance and emphasis. The final goal is to provide the right subtle visual cues with human’s subconscious assumptions that meets the desired theme.
Elements of design: Line, Color, Shape, Form, Pattern, Space, Texture Principles of design: Unity, Harmony, Balance, Rhythm
Design a Visual Language
This is the actual process of composing the design.
Style tiles: These are great for web design in general, even more so in responsive design. Its presented to you during the wireframing process, so progress concerning style and layout can be made separately but concurrently. Style tiles are designed based on the matching theme and become a big point of reference to you to determine if we both are on the same page.
Priority Guide: Priority guide is an internal design process where we create a single deliverable that provides direction for content-focused design and mobile-first development, resembling a wireframe to our developers so they are not forced to make design assumptions.
Designer – Developer Collaboration: Once the design work is done, the handoff to the developer consists of the completed desktop-sized design and the original mobile-sized wireframe. The developer is provided a sort of bookended direction, both desktop and mobile. Two guides to follow, each offering unique information.
This is how a Style Tile looks like
Our Priority Guide Template
Sharing Design Feedback: We use an amazing design feedback tool – invisionapp, where you add comments to the design with a click of a button and interact with the designer directly — no previous conversation syncing required.
Making changes in invision takes less time and allows us to work faster. Multiple screesn are presented to you so you can share your detailed feedback on each.
You can also preview your prototypes, complete with transitions on desktops, iOS and Android devices, then share your fast feedback directly from the pages.
Test early, test often: We use the TETO-principle as usability tests often provide crucial insights into significant problems and issues related to a given layout. Testing is an iterative process - design it, test it, fix it and then test it again.
- Discussion over “Visual Language”
- Faster Revisions
- Changes that need to happen outside of or in parallel with UX
- Content, design, and development team members, review and collaborate regularly at every stage in the creation process until the site is live.