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Sustainable Software As A Service

Finding the right software developer partners can make or break a SaaS venture. NMG offers long-term success partnerships for SaaS monetization strategy ensuring that the market goals are defined up front, targeting the service based on your goals and driving customer relationships with careful planning and execution. Additionally, we provide the right DevOps tools and principles in place, so the task of building and sustaining SaaS applications doesn't turn into a nightmare.

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SAAS for Business

SaaS Apps for Enterprises
SaaS applications become widespread in the enterprise, replacing an on-premises application with a hosted version that don't need as much care and, but they do require a lot of up-front architecture and integration work

SaaS Integration
SaaS integration is an on-going priority to make your current systems work together. By building web services to connect to external data services and sources, we make integration a smooth process, laying the groundwork for business users with right data integration.

SaaS Strategy
Our SaaS strategy supports integration of current systems, aggregation and synchronization of data between the tools and defining a secure SaaS architecture. Below are key parts that we take into consideration while building an integrated SaaS app:

  • Project Planning & Project Management
  • Requirements Gathering integrated with our agile development mythologies
  • Distributed workflows for code development and collaboration
  • Quality assurance and production deployment.
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Secure SAAS

Majority of security breaches happen at the application layer, hence SaaS app security is a primary objective we need to follow during the lifecycle.

NMG codes for the most common sources of application errors such as Cross Site Scripting and SQL Injection which allows malware to attack data driven applications.

SaaS security is a part of our software development process rather than reactively addressed when a security breach is detected.

We use the below best practices:

  • Considering security and privacy concerns early helps minimize the risk of schedule disruptions and reduce expense.
  • Reducing the opportunities for attacks by employing layered defenses wherever possible.
  • Applying a structured approach to threat scenarios during design helps us more effectively and less expensively identify risks and establish appropriate mitigations.

"This phase is critical for establishing best practices around design and functional specifications and performing risk analysis that will help mitigate security and privacy issues throughout.,,

 

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How will you increase customer lifetime value?

Tracking simple marketing metrics and converting them into custom product metrics across customer journeys.

 

Analytics for SAAS

Having a deep understanding of your customer - who they are and how they engage helps you build marketing strategies which increase churn rates.

NMG provides inbuilt analytics and/or integrates with existing SaaS based analytics solutions that can help you understand your customer behavior at every journey touch points.

Upsell and cross-sell existing customers
Identify and reach customers that are likely to upgrade or adopt new services based on their pages visited, feature usage, and other behavioral characteristics from google analytics.

Drive renewals and reduce churn
Understand what your best customers have in common – frequency of logging in, pages visited, reports downloaded etc., and identify the red flags that signal cancellation such as in-activity. Then, allocate resources such as email campaigns or videos resources for these users.

Increase engagement and overall adoption
Perform quick, ad hoc analysis to see who is most active, integrate A/B test tools and combine this information for building onboarding flows across your customer base.

 

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Mobile Apps for SAAS

Give your users reasons to use your core SaaS features on mobile apps, engaging with them to retain and encourage loyalty.

By analyzing the role your app will play in the user experience, we can create mobile apps that fall into one of three core categories:

Complementary Apps
A complementary SaaS mobile app aligns well with the web app but has a few extra features that the web app does not.

Stand-Alone Apps
A stand-alone app strives to accomplish everything that the web app does. The vast majority of the features that are available in the web app are also found in the mobile app.

Feature-Restricted Apps
A feature-restricted app is a pared-down version of the web SaaS application. This kind of app is limited to only a few key features instead of the full functionality of the web app.

"Try to stick as close as possible to the web product while bearing in mind mobile users’ needs. Just ask yourself, how will a user use your product at home, and how will he use it on the go? You’ll see that these two experiences are significantly different, and your mobile app should reflect that.,,

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Stages of the SaaS development life cycle  

Sustainable software as a Service (SaaS) solutions become vital when sustainability plays a significant role. This guide considers the SaaS development life cycle in terms of sustainable practices at all stages. Ecofriendly consumers, technology entrepreneurs, and environmentally friendly startups can all implement this to match their goals with eco-friendly approaches.

Planning
The designing phase is the foundation of any successful SaaS project. First, this phase aims at the project’s scope, goals, and requirements specification. Ecological aspects should be incorporated right from the beginning for sustainable software. This involves assessing the software’s environmental impact, envisioning sustainability goals, and considering efficient resource utilization. Furthermore, market research that aims to grasp user requirements and sustainability expectations can help guide the project in the right direction.

Subscription
The subscription model is key to SaaS offerings and impacts sustainability. A flexible model lets users adjust usage to their needs and reduces resource waste. Automatic scaling and efficient resource allocation ensure optimal operation without excess consumption. Moreover, clear communication about the model’s sustainability benefits can boost users’ commitment to eco-friendly practices.

Design
The emphasis moves to an architecture based on sustainability principles in the design phase. This includes selecting efficient energy technologies and frameworks and coding for better performance and scalability. Sustainable software design likewise ensures a user-friendly interface that can be readily navigated and utilized properly. Including options that will make the user consume fewer resources, and these features could be usage analytic and eco-friendly settings can heighten the sustainability of the software.

Development
In development, theoretical designs come to life. Sustainable development entails clean and manageable code, version control for tracking modifications, and CI/CD pipelines for automated testing and release. However, equipment selection must prioritize energy efficiency and less environmental pollution. Collaboration among developers to exchange and improve sustainability measures can play a crucial role in addressing environmental challenges.

Testing
Testing is a crucial time when the software is carefully examined to determine its full functionality and sustainability. Automatic testing tools can run many test cases and do this quickly and accurately. Performance testing, since it allows finding places where resource usage can be improved, is a key factor for sustainable software. A major priority at this stage is to ensure the proper functioning of the software in various conditions while simultaneously avoiding excessive resource consumption.

Launch and Maintenance
The final stage involves launching and maintaining the SaaS product over time. A successful launch requires careful coordination and communication with stakeholders, ensuring the software meets all sustainability benchmarks. Post-launch, continuous monitoring, and maintenance are essential to address issues and optimize performance. Implementing feedback loops with users to gather insights on their usage patterns and sustainability concerns can guide ongoing improvements. Regular updates and patches should focus on new features and enhancing the software’s eco-friendliness.