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CTAs are essential to a website’s success, as they carefully guide users to reach their destination page and let the site owner capture user data, behavior or run a purchase.
In an ideal world, your website looks more than pretty and offers a boatload of useful information that should inspire every visitor to go ahead and click on all call-to-action (CTA) buttons placed on your site.
However, in reality, your CTA’s are not actually converting.
In this article, we provide you the best CTA’s which can immediately show conversions.
There is no standard template for CTAs to use, But there is a process which you can follow. Put your thinking cap on and start applying the following ideas to your niche.
Creating an effective call-to-action isn’t quite simple. Every website will have some type of audiences which will include visitors and potential customers etc.
If you convert your visitors to leads, you need to strategically design and place your CTAs throughout your website.
The ideal solution to this would be to try and create multiple types of CTAs to cater to a variety of audiences to get them to become your customers.
It is advisable that you don’t design umpteen numbers of CTAs; you will simply waste time and energy on them.
Practically, there are a few CTAs that are actually useful and generate clicks and those are the ones that you need to place on your website.
Digital Marketing 101: The Guide You Were Waiting for!
Read below to learn more about the type of call to actions you need to start using to get leads.
#1 Welcome Page
This is the top banner section of your homepage. It needs to say it – what do you offer, what will the user benefit and what is the next step.
For example, let’s say if you holding a webinar. Add a brief description of your webinar here.
Keep it short and emphasize the main benefit or benefits your webinar attendees will get from taking part. In your description, leave one or several “curiosity gaps”, so that readers will want to know more…
#2 Lead Magnets
Lead generation is the prime reason that you have CTAs on your website.
When you are trying to convert visitors into leads and conversions, these CTAs will be your virtual advocates on the site that will lead your visitor further in.
Hence, it is advisable to place the CTAs at probable locations on your website that has frequent and higher percentage of new visitors.
Usually, the most popular locations of CTAs are blog pages, where the placement is done normally at the end of the post or even at the right side or sometimes as a floating banner across the web page.
In order to be successful, the CTAs need to be catchy, attract attention and effectively communicate the value it is claiming to provide.
The visitors must know what to expect when they click the CTA and land to the page it points to.
Example:
Ebook Download
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Download Page
#3 Email Subscription
Once your visitors have landed to your website, what is the best way to have them glued to your space or next best option, stay connected and become a prospective lead?
Once your visitors have landed to your website, what is the best way to have them glued to your space or next best option, stay connected and become a prospective lead?
The visitor here needs to do a couple of things before they can be called a ‘lead’; fill up a form with their details and submit the filled in information by clicking on the button called ‘submit’.
#4 Instant Access
As a business, you wouldn’t want your potential leads to leaving because of a boring CTA that asks them to give out their information. Rather, you need to have something specific to offer your visitors in return for which they give out their details.
Rather, you need to have something specific to offer your visitors in return for which they give out their details.
Example: The below given CTA asking for information in return for something useful can work better than simply putting up a ‘submit’ button.
#5 Sales Page/Landing Page
These are the most important pages for lead generation. You create these pages just for these purposes. The call to action on these pages has to be actionable.
The information shown on these pages needs to be focused on the topic and so the CTA.
See the example image below
This landing page explains the benefits before asking your user to access the Ebook.
Words like Free, instant access are most effective.
#6 Confirmation Page
This is one of the most ignored pages for a call to actions. But if you think twice, it’s a great page to keep your user engaged and tell them the next steps.
Add a good next step message here and you are done. Your users are ready to become your lead.
#7 Thank You Page
A thank you, page combined with a lead magnet is a great place to engage the user.
This page is noise free. No other information but just a thank you for completing a step. Combine it with a lead magnet and you can see your numbers rise.
Every business needs the right call to action to convert. Apply the tricks above and you can see the number rising.
Be it traffic or leads or registrations or downloads, you can sure work on the right tone with the above ideas.
Frequently Asked Questions
1. What is Call to Action in website?
A call to action is like a prompt or direction on the website that tells or directs the users to take an action to proceed with something they are looking for. It’s a command or action button that generally asks users to act by clicking on the (Sign Up or Buy Now) message.
2. What makes a good call to action?
A good call to action should be created to grab users attraction. Also, it should deliver a clear message to the users so that they can understand and take immediate action on that page.
3. What is the best call to action button?
Keeping today’s competitive era in mind, the best call to actions are Sign Up, E-Book Download, Email Subscription, Get Instant Access, CTA on Landing Page, Confirmation Page or Process, Thank You CTA (Thank You For Signing Up).
4. How do you use call to action in a sentence?
First of all, you need to keep the CTA sentence quite clear, attractive and concise. Next, you can use the words that evoke emotion and enthusiasm in users. It should also tell users why they click on such button. For reaping more advantages, it’s better to design the CTAs keeping your audience and most used devices in mind.
5. Why is Call to Action Important?
It's crucial as it directs users to proceed with their search and lets them know the right path to get the relevant information. Generally, a web page contains a single CTA but sometimes, there can be multiple call to actions to keep the users intact with that main page. Here, keeping the page relevant CTAs would be beneficial.
6. What color should call to action buttons be?
You can use any bright color to design your page CTAs but if you choose Red, you’ll get maximum clicks and responses as it is the color that attracts users’ within seconds.
7. Does a call to action has to be a button?
A call to action is a command line prompt that attracts users and compels them to click on the action driven message. To make your CTA intention clear and concise, keeping the written message in a defined box is always considered a great idea.