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How to increase traffic to your website or blog? That’s the questions everyone asks.
You’ve optimized your site multiple times, but still, don’t see any improvements?
This article is just about that! It’s got some great insights which you can implement on your site.
So go ahead!
Follow these simple strategies that can show you an immediate increase in traffic.
The website is the face of any business. The presentation of your website is requisite to attract users to stay on your site.
Say you are going to a restaurant and ordering your favorite cuisine. Would you prefer the food served without a good presentation or the one with a good presentation?
No matter how tasty the food is, only the way it is presented to you will attract you to have it compared to the plain serving of it.
The same goes for a website too. To have a good presentation on your website, a good web design is required along with a few trending features.
Increasing your website traffic by changing per the trends might be a challenging, but, by following these strategies you can surely see great improvements.
Let me start out with an obvious fact: Site speed matters for SEO.
Page load time is an important search engine optimization factor! A faster website increases conversions, too.
You can use tools such as Pingdom to check on your site speed.
Site speed is important, but it’s just one ranking factor among many.
Like most ranking factors, page load time alone won’t get you traffic, but a slow speed will hold you back.
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Second most important aspect is the UX with minimal design
Minimalistic designs, clear information and responsive pages are what you need.
Minimal designing help users focus on the valuable content. Moreover, the minimalistic design helps your page load faster and faster-loading pages are preferred by users and Google.
Quite a lot of best companies have achieved success by reaching a lot of audience with its minimalistic designs.
Giants like Google and Apple adopted a very simple and intuitive approach to design and UX.
This isn’t random or by chance – it’s just because they realized how minimalism impacts the mindsets of their customers.
Minimalistic approach frees users from distraction and focuses on what is important in the web page.
One of the keys to successful minimalist design is the effective use of negative space. By negative space what we mean is white space, but it can be another solid color that gels well with your layout design.
As a rule, the more negative space around an element, the more the eye is drawn to it. There is a prevailing myth that white space is a waste of space but this is not the case.
The reason for this is that web designers sometimes tend to overdo the white space design to prove adverse.
The successful utilization of white space can be seen in iOS. White space is soothing to the eye and it does not cloud your brain with a lot of data.
Another important aspect is the Responsive design
With the rapid rate of increase in the use of mobile devices, it is a sure shot that mobile devices are going to outpace PCs for various tasks.
With this high smartphone penetration, it is necessary to have a design that can adjust to any type of screen.
The only way of increasing mobile traffic is by making it compatible with mobile devices since users accessing websites through the internet is high in number.
Blogging is the most cost-effective method that aids in the success of your website by being an exceptionally rewarding source of inbound links, social media shares, and lead generation tool.
The reason why blogging is cost-effective is that the ROI it gives for content marketing is above par while compared to pay-per-click.
Blogging has its long-term benefits which are not seen by many of the entrepreneurs.
Let me prove it with some stats for you,
According to the report published by Hubspot in 2017, 53% of marketers say blog content creation is their top inbound marketing priority.
Write high-quality articles that engage your target customers and sparks their interest. This will eventually persuade them to subscribe to your website.
Using high-quality content in your website will let other websites link bait your content. Publishing link baits articles from time to time will rank you on the top results of search engines.
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Blogging results in effective customer engagement that will establish your brand and convince customers to buy your product.
Another way to increase traffic to your blog is to cover trending topics in your blog posts.
These trending topics you choose should be relevant to your business and so consolidate the keywords that are related to your business that you will be including on the blog.
So you may ask, how do I get to know the current trending topic to include in my blog?
This task is made easier for you by Google Trends which makes it easy for you to stay updated on the trending topics in your region or all over the world.
Buzzsumo the Viral content publisher states that its most shared posts range from 3,000-10,000 words. Having more number of words in your blog gives your website more opportunities for SEO.
This means a higher conversion rate. Longer blog posts are good for backlinks and organic leads giving your website a lot of evergreen content.
Paid Marketing Campaigns
Paid advertising is paying to display your product using online ads.
There are a lot of paid marketing campaigns like Banner advertising, AdWords, Social media ads, Ads on newsletters etc. to increase your website’s traffic.
Paid marketing campaign helps you to highlight your products in a larger space prominently to a larger audience.
These audiences are the ones who are already searching for the products in the certain category you sell.
So once they find your name on the top of the page, they go for it with trust. This way, a lot of traffic is driven to your site.
The data that is collected from the results can be used find and target valuable keywords as well as learn more about your customer’s behavior trends.
You can choose from the options like pay per click and Pay Per Impression to tap the best out of paid marketing for your business.
Pay Per Click – You will be charged only if a user clicks on the Ad and goes to the website.
Pay Per Impression- you’ll be charged for every 1,000 impressions/views on your ad.
Paid advertising distinguishes you from your competitors by giving you greater online visibility which in turn drives lots and lots of traffic to your site.
Compared to using 100 words to describe what is in your mind, illustrating the same in a picture with a few catchy words that convey the crux of the website is quicker and effective to magnetize customers buy your idea.
A study says that websites with infographics or any type of visual content has 94% additional views compared to their text-only counterparts. Make sure that the content in the infographics
Make sure that the content in the infographics is conveying the same as your business goals and endorse it in all possible ways. This will let you acquire a lot of traffic and inbound links.
There are three methods to make your infographics join the viral social media club.
1. Focusing end user
Your infographics should match the title content and audience of your website. These have to be consistent
These have to be consistent with your goal. Make sure that the infographics and its headlines are apt enough to attract the target users.
2. Creating a unique story
It has the characters that are familiar to the users as it helps them to emotionally connect with your story.
3. Letting the numbers do the talking
End users love statistics as it helps them to build trust in your product. If you have a blog, the number of visitors who have hit your blog will help you gain user trust.
If you are a technology firm then the number of customers or projects were done or customer testimonials build a great amount of trust in you.
Making this a part of your infographics will increase traffic.
3M-sponsored study at the University of Minnesota School of Management deduced that the websites who use visual aids has increased traffic and are successful in coaxing the target audience to take the desired action by 43%.
Email marketing is one of the best marketing strategies that help you stay in touch with your users and update them about latest brand promotions and coupons.
Email automation helps you to send bulk mails to your customers with a personalized touch.
It provides you with high returns and saves your valuable time of writing manual emails and sending it to customers manually.
Event-triggered automated emails can save 80 percent of a direct mail budget
Email automation benefits startups and small businesses to establish their brand name and also retain their customers.
You can use it to update customers on the latest offers which will make them return to your website for further purchase.
You can use email automation tools like Autopilot and Hatchbuck for your small businesses and startups.
As a business, email automation lets you build a personalized relationship with customers by sending welcome messages, festive greetings, birthday wishes etc. which in turn lead to brand loyalty.
Follow-ups after a purchase and product reviews are also obtained through email automation easily which will help your organization to establish itself and increase traffic.
After reading these tips, I hope that you are now familiar with the different ways to drive traffic to your other than search engine optimization.
Increasing your website traffic is no great deal as it sounds to be, all it needs is to stay up-to-date with the current trend and a pinch of creativity combined with newness.
Each of this will drive a lot of traffic to your website undoubtedly. Make sure that you equip your resources to handle the increase in traffic easily without breaking.
You can also outsource the task by pitching in a trustworthy digital marketing company to deliver it for you.
Now that you have all the action points, get set to take your website up the competitive ladder.