SEMPO Hangouts Session- Web Design and User Experience

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UX is an essential field to digital product development but is still mysterious to many due to its continually evolving definition. Businesses needing greater customer engagement and traffic on their website are often looking for content suggestions and best practices to help in their site growth.

UX is an essential field to digital product development but is still mysterious to many due to its continually evolving definition.

Businesses needing greater customer engagement and traffic on their website are often looking for content suggestions and best practices to help in their site growth.

We can help you decode the mystery behind a great UX with this SEMPO session.

 Learn More About  User Experience Strategy & Design 

What is SEMPO?

SEMPO (Search Engine Marketing Professionals Organization), a global non-profit organization that works on serving the industry of search and digital marketing initiatives.

It conducts productive sessions to discuss relevant industry topics and suitably recognize industry experts while laying out a platform for them to network across peers.

SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

On November 20^th, 2015; an informative hangout session was presented by SEMPO’s education committee on the relevance and latest trends pertaining to web design and user experience.

The speakers included three prominent names from the global industry – Todd Chambers – VP of Group Creative Director, BKV; Mohit Maheshwari – CEO, New Media Guru India Pvt. Ltd. and Mike ZeMans, owner of Z Strategic.

What is the one tool you can’t do without? Basecamp-@BKVadvertising Envision App- @NEW_MEDIA_GURU Google Analytics/Moz @michaelzemans #SEMPO

— SEMPO (@sempoglobal) November 20, 2015

“analytics should drive your decisions making and asset allocation” @NEW_MEDIA_GURU #SEMPOChat

— SEMPO (@sempoglobal) November 20, 2015

“videos; mobile optimized, transcripts on the page, indexed, descriptions, tags improve SEO value” @NEW_MEDIA_GURU #SEMPOChat

— SEMPO (@sempoglobal) November 20, 2015

“Google Analytics is a great tool…data analytics are underutilized in the industry” @mohitinhere @NEW_MEDIA_GURU #SEMPOChat

— SEMPO (@sempoglobal) November 20, 2015

“emphasis on analytics for mobile traffic, heat maps, forming content based on this information” @mohitinhere #SEMPOChat

— SEMPO (@sempoglobal) November 20, 2015

Additionally, the SEMPO Cities initiative was announced in April last year that called for leader nominations wherein 20 city leaders were nominated among which Mohit Maheshwari – CEO New Media Guru India Pvt. Ltd. was nominated for the SEMPO Cities Leader for the year 2015 among notable global counterparts.

Below are 15 actionable points from the session that can help you understand UX like a Pro.

#1 UX not just captures user’s eye and help them navigate but also helps in search engine rankings.

#2 UX is all about showcasing great content in minimal designs spaces.

#3 Visual design is how a product looks, whereas UX design is, essentially, how it feels.

#4 Top UX goal is to help users find what they are looking for quickly and easily.

#5 Think about how your audience will behave. How they look up for information is the most important factor in creating the perfect user experience.

It always pays to know your user. Ask these questions to yourself.

• What are the needs of your users?
• How does your audience approach workflow?
• What does your user look for while browsing online?

#6 Some of the most important points to consider while redesigning your website and core business offering are:

• Perform a website audit
• Pay attention to bad components
• Pay attention to usability and design
• Pay attention to information architecture, the technology used and how all these are used in creating an optimal user experience.
• Emphasize on data analytics and data, studying results and user focus and designing the website accordingly.

 Which one does your business need? Good design or Great Design

#7 Observe and record customer behavior on your website by interviews, interactive and real-time surveys and engaging with them.

#8 Tools like Kissmetrics, Google Analytics, Crazy Egg, Lucky Orange, Usertesting.com etc. can help in giving out valuable data and insights for improvising site usage.

#9 Make use of the right keywords and content to appeal to all kinds of users.

#10 Capture data pertaining to customers, their online behavior, their online habits, websites they click, keywords that they look up.

#11 Incorporating videos on site intelligently can enhance site rankings and usage as they convey brand ethos.

Videos can be a good tool for capturing the attention of the target audience.

In order to get videos crawled by search engines, it is important to make them SEO compliant.

Using the right tags, putting the right descriptions, getting analytics done, embedding the video links and indexing them on Google are hugely important.

#12 Subtle mistakes in site navigation can have a big impact on your traffic and ultimately sales.

#13 A cluttered website can be a big turnoff for visitors. Measure site analytics and collect data on all pages of a website to be in sync with the central site theme.

#14 InVision, Basecamp and Google Analytics are some of the most useful tools for web design and having an optimal user experience.

#15 When a user has a great experience they are more likely to buy or return to a product as well as recommend it to their friends.

Discover  Web Design Best Practices – 10 Stunning Examples

When a user buys the product, returns to the site, or recommend it to their friends the traffic and conversion rate for that site are both increased.

This session highlighted some of the most pertinent issues regarding web design and user experience and the ensuing discussion among the speakers gave huge insights on these issues that chiefly concern startups and SMBs.