12 Must Have Pages On Your Ecommerce Site

Best Practices for E commerce Development

E-commerce websites need to engage their target audience every hour of the day to derive success out of their business.

As an online business, you need to build an amazing user experience to climb the success ladder or risk losing out your customers just after their first visit.

As an e-commerce store owner, did you know what pages your customers expect you to have on your website?

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Your customers do not always stop at your home page first they may be brought to your pages via search engines.

There are several essentials and desirable things which should not be ignored when creating an online store via e-commerce development company services

Home – The Index page is the storefront of your online business and welcomes your customers into your business by providing them with information about your business and links to second level pages.

Net A Portor

Category Overview – Landing page for overall categories like Men or Women clothing, outerwear, etc. If your business has only one category of product this page will be replaced with the Category Page.


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Category Page – This page is the list view for the products under specific categories. The focus here is to allow the customer to browse the products in order to select one or more to peruse.

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Product Page – Brings information about the individual product with the main call to action “add to cart” button.

Net A Portor

Search & Search Results – E-commerce websites need search functionality for those customers who do not want to wade through all the pages to get what they want. 

Blue Nile


Login/Create Account – Returning customers like to have information kept on them for easier ordering. The account is also a great way to provide reward/loyalty points management.

Net A Portor

Cart – The cart is where your customer selects what they want to purchase. If you use promo codes this is a good place to put them and also show shipping costs to their location.

Net A Portor CheckoutGuest Checkout – Some customers do not like information stored. Allow them to enter their information as a guest but invite them to create an account.

Guest Check Out

My Order – Order history in the account allows the customer to go back and reorder an item purchased in the past, to change an order, or to cancel an order.

My Account Page

– The best return pages lay out the return/exchange process in an easy to understand way.


 Store Locator – Some of your customers will come to your page just to find the nearest store to them.

Store Locator

 Feedback – Encourage users to share their feedback about the website or products.

Now that you have worked so hard on building your online presence, go ahead and check whether there are “must have pages” on your ecommerce website which can make your website the perfect destination for potential online buyers. 

Incorporating the above suggestions can actually make or break your online business, so it’s time to get the ball rolling!

Leverage the latest trends in e-commerce via NMG e-commerce development services and give your customers the ultimate shopping experience.

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