400%
Increase in Organic Traffic
1,50,000 +
Impressions Gained
150 +
Keywords in Top 10
300+
Keywords in Top 20
98%
Increase in Phone Call
After conducting advanced competitor research and a technical website audit, we developed unique SEO and Content Campaigns to improve the website's rankings and increase clinic appointments. NMG created data-driven content briefs for existing and new website pages to increase website traffic and ranking. Our content briefs include all the required keywords, SEO writing guidelines, and sub-topics that must be added to the content to make it rank-worthy. We created content strictly optimized for the targeted audience that earned 150,000 impressions and increased organic traffic by 400%.
Factual, comprehensive, and fully sourced content was developed for Sforzo Dillingham to meet the high standards for health-related “Your Money or Your Life” (YMYL) search queries, for which Google stipulates substantially higher standards for quality. Orthopedic treatment service providers’ websites fall under the category of health information. These websites are subject to higher standards of expertise, authoritativeness, and trustworthiness to rank well in search results. Therefore, NMG created well-researched content briefs and factually correct content for Sforzo Dillingham to adhere to YMYL standards and rank higher.
Significant “E-A-T” (Expertise, Authoritativeness, and Trust) improvements were made to the website by adding information about the doctors and the contributor credentials. We also added a comprehensive “About Us” page with a clearly stated mission and details about the company.
We began our SEO campaigns with a thorough SEO audit and advanced competitor research that helped us identify all the issues with the website and current SEO strategy. We addressed the header, page title, meta description, and image SEO to optimize on-page elements. Additionally, we meticulously checked over 100+ critical on-page SEO factors using an SEO checklist.
We conducted Master Keyword Research and implemented the Low Hanging Fruit process to create content for the website. We also created a structured sitemap which helped us develop and produce 200+ pages for different Treatment and Condition pages. We conducted Master Keyword Research and implemented the Low Hanging Fruit process to create content for the website. We also created a structured sitemap which helped us develop and produce 200+ pages for different Treatment and Condition pages.
We performed a high-level audit comprising 60+ local SEO checkpoints that helped get the most qualified leads and traffic through local search, both in the “map pack” and organic results.
Before – We observed that the website's Meta Titles were not optimized, and Meta Descriptions were absent on all pages.
After – After conducting keyword research, we optimized the Meta Titles and Meta Descriptions, incorporating targeted keywords to improve search engine performance.
Before – The website audit revealed that it lacked essential schema markup codes, including those for organization, breadcrumbs, FAQs, etc. This was negatively impacting the website's search engine visibility.
After – To improve the website's search engine visibility and user experience, we incorporated the required schema markup codes. By doing so, the website gained greater visibility on search engine results pages, as the schema markup codes supplied search engines with critical details about its content and layout.
Before – Breadcrumb was missing on the website, which affected its visibility and search rankings. Therefore, we implemented breadcrumb on the entire site and implemented breadcrumb schema code.
After – NMG implemented breadcrumbs across the website while implementing schema code to enhance the overall technical health of the website.
Before – Sfrozo Dillingham was not focusing on creating SEO-optimized content that was restraining their website’s growth. As a result, their existing content lacked the targeted keywords, affecting its performance on Google SERPs.
After – NMG developed a content strategy for Sforzo Dillingham after conducting a thorough analysis of its competitors, performing an SEO audit, and conducting extensive keyword research. Our strategy included data-driven content outlines for various content types and targeted keywords that resulted in a 400% increase in its ranking.
Orthopedic surgeons likely serve patients within a specific geographic area. Therefore, optimizing your website for local SEO is crucial to attracting potential patients. By implementing local SEO strategies, keyword research, and content marketing, we improved their online visibility and drove more traffic to their website from local searchers.
Orthopedic treatment service providers must understand and comply with YMYL (Your Money Your Life) regulations and standards. In addition, orthopedic treatment service providers must be transparent about their services, provide accurate information, and ensure their content is up-to-date, reliable, and free from harmful misinformation.
Therefore, Comprehensive, factual, and fully sourced content was developed for Sforzo Dillingham to meet the high standards for “Your Money or Your Life” (YMYL) search queries, for which Google stipulates substantially higher standards for quality.
Content marketing is a powerful SEO tool that can help orthopedic surgeons establish themselves as thought leaders. Creating high-quality, informative content that answers common patient questions and concerns can build trust with potential patients and drive more traffic to your website.
Instead of only focusing on content marketing strategy for local SEO, we also focused on creating condition and treatment pages about specific orthopedic conditions to help the readers understand their causes, symptoms, and treatments.
Christopher R. Sforzo
Founder
(Sforzo | Dillingham | Stewart Orthopedics)
