How Sforzo Dillingham achieved a 98% increase in phone calls and a
400% increase in Organic Traffic
Sforzo Dillingham, a leading orthopedic treatment service provider, struggled with improving their online visibility and search engine rankings. They wanted to expand their client base, increase website traffic, build brand authority, and drive revenue growth through a comprehensive SEO and content marketing strategy. They partnered with NMG to enhance their online visibility and establish a dominant digital presence to achieve their goals.
Sforzo Dillingham seeks to position itself as a top choice for orthopedic therapy services by leveraging NMG's expertise to develop and implement effective digital marketing campaigns that will attract and retain clients. Therefore, NMG employed a successful on-site SEO, content creation, and link-building strategy for Sforzo Dillingham that resulted in a 400% increase in organic traffic and a 98% increase in phone calls.
400% Increase in Organic traffic
NMG utilized Advanced SEO audit and competitors' research to develop data-driven SEO and Content Marketing Strategies to achieve the desired results. The Technical SEO audit and Competitors’ research helped pinpoint all the issues and gaps on the website. We created SEO-optimized content for new and existing website pages, focusing on creating unique content campaigns to improve the website’s rankings and generate leads.
To rectify all the technical issues on the website and its SEO and content strategy, we utilized advanced SEO processes, such as Master Keyword Research, Low Hanging Fruit, SEO On-page, and Link Building. Furthermore, to create SEO-optimized content for the website, we created content briefs based on the researched data we got after conducting our advanced SEO processes. This led to a significant increase in website traffic, search engine rankings, phone calls, and footfall in the clinic.
Increase in Organic Traffic
Keywords in Top 10
Keywords in Top 20
Increase in Phone Call
Employing our expertise in Advanced SEO techniques, we conducted comprehensive keyword research and devised a highly effective content marketing and link-building strategy for Sforzo Dillingham. Our approach focused on creating SEO-optimized content for new and existing website pages, complemented by link-building to drive relevant and authoritative links to their domain.
Our efforts yielded remarkable results, increasing their organic traffic by 400%. In addition, using a data-driven approach to create
content based on our well-researched content briefs, we significantly improved the website's search engine rankings and
online visibility, which led to more footfall in the clinic.
After conducting advanced competitor research and a technical website audit, we developed unique SEO and Content Campaigns to improve the website's rankings and increase clinic appointments. NMG created data-driven content briefs for existing and new website pages to increase website traffic and ranking. Our content briefs include all the required keywords, SEO writing guidelines, and sub-topics that must be added to the content to make it rank-worthy. We created content strictly optimized for the targeted audience that earned 150,000 impressions and increased organic traffic by 400%.
Factual, comprehensive, and fully sourced content was developed for Sforzo Dillingham to meet the high standards for health-related “Your Money or Your Life” (YMYL) search queries, for which Google stipulates substantially higher standards for quality. Orthopedic treatment service providers’ websites fall under the category of health information. These websites are subject to higher standards of expertise, authoritativeness, and trustworthiness to rank well in search results. Therefore, NMG created well-researched content briefs and factually correct content for Sforzo Dillingham to adhere to YMYL standards and rank higher.
Significant “E-A-T” (Expertise, Authoritativeness, and Trust) improvements were made to the website by adding information about the doctors and the contributor credentials. We also added a comprehensive “About Us” page with a clearly stated mission and details about the company.
When Sforzo Dillingham approached us, we conducted a technical SEO audit, which revealed critical issues with their website's structure, search engine optimization, and content strategy. For example, the website lacked SEO-optimized meta descriptions and meta tags on website pages. In addition, it did not have a well-laid-out and strategically planned content and data-driven SEO strategy. In order to create an advanced SEO game plan for Sforzo, we conducted in-depth competitor research to identify the strategies that helped them grow their website traffic. As a result, we created Advanced SEO and Content Marketing strategies for the website and took all the measures to put it on a path toward rapid growth. Along with SEO and content marketing, we also focused on website maintenance and created new pages to target and showcase their services.
As a result, Sforzo Dillingham witnessed a remarkable improvement in their online visibility, search engine rankings, and organic traffic. They also experienced a significant increase in phone calls and footfall in the clinic.
We began our SEO campaigns with a thorough SEO audit and advanced competitor research that helped us identify all the issues with the website and current SEO strategy. We addressed the header, page title, meta description, and image SEO to optimize on-page elements. Additionally, we meticulously checked over 100+ critical on-page SEO factors using an SEO checklist.
We conducted Master Keyword Research and implemented the Low Hanging Fruit process to create content for the website. We also created a structured sitemap which helped us develop and produce 200+ pages for different Treatment and Condition pages. We conducted Master Keyword Research and implemented the Low Hanging Fruit process to create content for the website. We also created a structured sitemap which helped us develop and produce 200+ pages for different Treatment and Condition pages.
We performed a high-level audit comprising 60+ local SEO checkpoints that helped get the most qualified leads and traffic through local search, both in the “map pack” and organic results.
Our on-site SEO process began with a thorough website audit, prioritizing the most crucial elements to address first. By doing so, we effectively eliminated potential threats to the website's search engine performance and established a robust foundation for successful SEO and content marketing campaigns for Sforzo Dillingham.
PROBLEM 1 – META TITLES AND META DESCRIPTIONS ARE NOT OPTIMIZED
Before – We observed that the website's Meta Titles were not optimized, and Meta Descriptions were absent on all pages.
After – After conducting keyword research, we optimized the Meta Titles and Meta Descriptions, incorporating targeted keywords to improve search engine performance.
PROBLEM 2 – SCHEMA MARKUP TAGS WERE MISSING
Before – The website audit revealed that it lacked essential schema markup codes, including those for organization, breadcrumbs, FAQs, etc. This was negatively impacting the website's search engine visibility.
After – To improve the website's search engine visibility and user experience, we incorporated the required schema markup codes. By doing so, the website gained greater visibility on search engine results pages, as the schema markup codes supplied search engines with critical details about its content and layout.
PROBLEM 3 – BREADCRUMB WAS MISSING
Before – Breadcrumb was missing on the website, which affected its visibility and search rankings. Therefore, we implemented breadcrumb on the entire site and implemented breadcrumb schema code.
After – NMG implemented breadcrumbs across the website while implementing schema code to enhance the overall technical health of the website.
PROBLEM 4 – LACK OF SEO-BASED CONTENT
Before – Sfrozo Dillingham was not focusing on creating SEO-optimized content that was restraining their website’s growth. As a result, their existing content lacked the targeted keywords, affecting its performance on Google SERPs.
After – NMG developed a content strategy for Sforzo Dillingham after conducting a thorough analysis of its competitors, performing an SEO audit, and conducting extensive keyword research. Our strategy included data-driven content outlines for various content types and targeted keywords that resulted in a 400% increase in its ranking.
OFF-SITE SEO AND LINK BUILDING
The off-site process, popularly known as linking building, is a much-needed complement to the on-site activities. Therefore, from the outset,
we dedicated a team of link-building experts
focused on link building, industry outreach, and link earning to create a strong link profile
We have listed Sforzo Dillingham in the Top 100 US Citations, which help to increase Local SEO ranking and more visit on Google Map.
To outrank their competition in organic search, the client aimed to build a strong presence on Google and increase footfall in the clinic.
Orthopedic surgeons likely serve patients within a specific geographic area. Therefore, optimizing your website for local SEO is crucial to attracting potential patients. By implementing local SEO strategies, keyword research, and content marketing, we improved their online visibility and drove more traffic to their website from local searchers.
Orthopedic treatment service providers must understand and comply with YMYL (Your Money Your Life) regulations and standards. In addition, orthopedic treatment service providers must be transparent about their services, provide accurate information, and ensure their content is up-to-date, reliable, and free from harmful misinformation.
Therefore, Comprehensive, factual, and fully sourced content was developed for Sforzo Dillingham to meet the high standards for “Your Money or Your Life” (YMYL) search queries, for which Google stipulates substantially higher standards for quality.
Content marketing is a powerful SEO tool that can help orthopedic surgeons establish themselves as thought leaders. Creating high-quality, informative content that answers common patient questions and concerns can build trust with potential patients and drive more traffic to your website.
Instead of only focusing on content marketing strategy for local SEO, we also focused on creating condition and treatment pages about specific orthopedic conditions to help the readers understand their causes, symptoms, and treatments.
Christopher R. Sforzo
(Sforzo | Dillingham | Stewart Orthopedics)
“NMG is a reliable agency when it comes to SEO and Content Marketing. They don’t just rely on trendy tactics but also use data and analytics to create strategies that work. Our business has seen a significant improvement in Local Search Ranking since partnering with them. The SEO campaign led to increased appointments via the website and footfalls in the clinic.”
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