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Mobile Friendly Websites

Mobile-friendly websites are a crucial part of your software development plan - as there have been more google search queries on smartphones than on desktop computers and tablets for over a year now. You can either optimize your desktop site to be mobile friendly or design a new, limited information mobile version of your desktop site. The bar for responsiveness and mobile-friendliness (including page load time) will only increase hence all our websites and software are focused on building seamless web and mobile experience.


Performance Optimization

Painfully slow loading speeds of websites can frustrate any user.

53% of users leave if a mobile site takes more than 3 seconds to load. Even then - 3 out of 4 mobile sites have load times of over 10 seconds. It’s a big problem!

Mobile sites that load in 5 seconds or less generate 2X the revenue than those which take longer. Page speed is utmost important when it comes conversions rates via mobile site.

NMG takes prior measures to make your site load fast on mobile and tablet devices by

  • Focusing on reducing the number of server requests.
  • Running diagnostics to check which files are using up most of the bytes of your pages.
  • Prioritizing the elements that needs to be displayed above the fold

Responsive Design Approach

We follow responsive web design approach for all our web design work such that the design responds to the user’s behavior and environment based on screen size, platform and orientation.

By using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries, the website automatically switches to accommodate for resolution, image size and scripting abilities - as the user switches from device to device

65% of the traffic to ecommerce stores comes from mobile shoppers. And one of the most important reason why these people love shopping from mobile is due to the responsive design.


Flexible layouts

Making your mobile site flexible with use of flexible images, easy to use navigation and flexible content blocks can greatly enhance your users experience and encourage them to continue using the site on mobile browser - leading to better mobile conversion rates.

Uncluttered page ensures greater readability hence arranging page elements in a neat order, with an effortless browsing flow will make your site flexible to resolutions and screen sizes.

  • Images loads fast
  • Clear pricing information
  • Bold and prominent CTA button, and
  • Product descriptions made easily readable and accessible

Provide Seamless and Easy Checkout

One of the main reasons why customers abandon shopping carts is due to inconvenient checkout processes.

In fact, 28% of people abandon carts if the checkout is long and complicated. Another 37% of people ditch their carts if the site mandates creating an account.

These issues are even more marked in the mobile experience. Its more than important to avoid the above by designing checkout pages keeping in mind the following:

  • Keep the mobile check out page as short as possible.
  • Don’t clutter the page with too many fields
  • Don’t insist on the user creating an account to purchase.
  • Make sure that the total cost of cart items is displayed prominently.
  • Provide easy payment methods with gateways that process the requests fast.